News & Views

Archive for September, 2010

Logos & meaning

Posted on: September 28th, 2010 by Guy

Sol Design Logo

I think I was about 16 when I first started thinking about what I might do with myself after school. Like most young people, I looked at what I was good at school, and really, it was only two things, science and art. Feeling that these two areas of competency were mutually exclusive, I figured that I had little choice but to one or the other. So while tossing up going to university and studying science or art school to do fine arts, I had a chance meeting a friend who had just started studying design. It seemed I had found that marriage of the two things I was good at.

Fast forward about 10 years, I had completed my design degree and was doing freelance design work under my own name. My colleagues were telling me it was time to get serious and to start my own company.

Designing a logo for oneself is a great deal harder than doing one for a client. It all comes form the lack of objectivity. I kept returning to the sun.

Some inspiration from King Crimson